Stop Selling Alone. Start Scaling Together. #

Technical founders and small teams with one AE often struggle to get in front of the right buyers. You have product-market fit but need someone who can translate technical features into business value for enterprise customers.

That’s where I come in. I act as your outsourced sales arm, helping you move from beta to market validation, from 0→5 key customers.

What I Do #

For seed-stage teams with no AE yet:

• Build your first sales playbook from scratch
• Identify your Ideal Customer Profile (ICP) and compelling events
• Create demo scripts, battlecards, and sales collateral
• Set up CRM and sales tech stack
• Run targeted outbound campaigns to Fortune 100/100+ employee companies

For teams with one AE who need help cracking larger accounts:

• Enterprise account strategy and relationship mapping
• Technical validation coordination (POCs, integrations, CI/CD pipelines)
• Coach existing AE on enterprise sales motions
• Bridge between technical founders and enterprise buyers

For founders raising Series A who need sales leadership:

• Create repeatable sales playbook for hiring spree
• Document processes, messaging, and qualification criteria
• Provide sales metrics and forecasting for investor decks
• Establish customer success handoff processes

My Approach #

Week 1-2: Foundation Building

• Deep dive into your product and existing customer conversations
• Define ICP, value proposition, and competitive differentiation
• Set up sales tech stack (CRM, call recording, lead enrichment)
• Create demo environment and recording

Week 3-4: Market Entry

• Build targeted account list (50-100 companies)
• Develop and test messaging variants
• Start outbound campaigns (email, LinkedIn, cold calls)
• Schedule first discovery calls

Ongoing: Execution & Optimization

• Regular sales syncs (1-2 hours/week)
• Pipeline management and forecasting
• Continuous messaging optimization based on results

What’s Included #

Core Deliverables:

• Product feedback from market conversations
• Clear ICP definition and compelling event identification
• Closed won deals (typically 1-2/month for enterprise segment)
• Sales playbook documentation

Weekly Activities:

• Prospect research and account targeting
• Messaging experimentation and deployment
• Cold calling and outreach
• Demo environment tuning and collateral updates
• SF Bay Area in-person meetings and events

My IP (You Keep):

• Demo script and environment setup
• Sales deck and battlecards
• Discovery guide and qualification criteria
• Outbound messaging templates
• CRM configuration and reporting

Pricing #

Starting at $4,000/month retainer + commission

• Implementation fee: $2,500 (one-time, covers foundational setup)
• Monthly retainer: $4,000+ (based on scope and company stage)
• Commission: 15-20% of closed deals (typically 6-12 month terms)
• Equity options available after 90 days or first major sale

Is This Right For You? #

Perfect fit if you:

• Have PLG customers but need enterprise traction
• Need help triaging inbound vs outbound focus
• Have a 3+ week sales cycle requiring technical validation
• Are raising Series A and need sales proof points
• Want to test sales before hiring full-time

Not the best fit if you need:

• 20+ hours/week of dedicated time
• Marketing, content creation, or SEO support
• Customer support or account management
• Full department building (hiring, team management)

Ready to Build Your Sales Engine? #

Stop guessing and start closing. I’ll design, execute, and optimize your sales motion so you can focus on product and fundraising.

Talk to Raf about your specific situation. Let’s map out a 30-60-90 day plan to get your first enterprise deals closed.